Sales Funnels: The Definitive Guide



Table of Contents

Building the Perfect Customer Journey

Psychology of the Customer Journey Stages of the customer journey

How to create your customer journey map Customer Journey Map Templates Chapter 1 Takeaways

Building a High-Converting Marketing Funnel

How to map your marketing funnel

How to Craft Top of Funnel (ToFu) Content How to Craft Middle-of-Funnel (MoFu) Content A Step-by-Step Marketing Funnel Template Chapter 2 Takeaways

How to Growth Hack Your Business Through Funnel Hacking

A step-by-step guide to funnel hecking Funnel hacking tools

How to use funnel hacking to growth hack your business Chapter 3 Takeaways

How to Build a High Converting Sales Funnel

Stages of a conversion funnel Sales funnel examples Chapter 4 Takeaways

A Step-by-Step Guide to Conversion Rate Optimization

Essential conversion rate optimization terms you need to know How to conduct a CRO audit

Conversion rate optimization examples (and case studies) Chapter 5 takeaways

How to use Google Analytics with Funnels

How to set up Google Analytics Measuring analytics on your campaigns Other tools for measuring analytics Chapter 6 takeaways

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